With shifting competitive requirements in modern business, the rise of the creative industry has become an ever increasing force on in the field. Consultancy, advice and  guidance are the keywords in this sector. These virtues are integral to the players in the Dutch creative industry. In The Netherlands interesting participants in this industry are the fashion labels from Dutch designers such as G-star, Just B and GSUS, and designs by Viktor & Rolf, MarliesDekkers and Spijkers & Spijkers, all of which have an international audience and can be seen at major fashion shows all over the world.

To get an idea of the scope of the Dutch creative industry, one has only to realize that there are some 250.000 people that work in the Dutch creative industry. For the fashion industry we see an annual revenue of close to 9 billion Euros. Equally impressive is the turnover of music exports amounting to over 35 million Euros.

Another important contributor to Dutch creative expression is the EndeMol group that has revolutionized the Dutch Media landscape with innovative TV programming such “De Bus”, “Big Brother” and various other reality programs. These formats garnering so much success they have even been exported to numerous other nations even extending beyond the borders of the European continent.

Another protagonist for Dutch creative expression in the international arena are the Dutch game developers. A good example is Guerilla Games, the creator of the ‘Killzone’ video games. With their franchise they have garnered an international following and have maintained their creative development in the Netherlands.
The fact that the company is based in Amsterdam is not a coincidence. Amsterdam accounts for a massive 30.000 employees in the field of creative industry and is home to over 9.000 establishments in the sector. See below for Amsterdam’s Creative Industry figures:

Source: I Amsterdam

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